Navigating the transformation from a traditional family-run operation to a leading industrial supplier, Seals Unlimited Inc. partnered with MAKDigital to overhaul their online presence. This endeavor aimed at repositioning Seals Unlimited as a sophisticated, top-tier industrial supplier without sacrificing the practical usability cherished by their long-standing customers. Together, we crafted a streamlined platform that balances high-end appeal with operational efficiency.
BigCommerce Development Services
Custom Mega Navigation
We developed a custom mega-navigation system designed to mirror the search patterns of industrial buyers, ensuring that users can navigate the site effortlessly and find products efficiently.
Frictionless Shopping Experience
Our development strategy focused on reducing the number of clicks from homepage to checkout, streamlining the process to accommodate the direct purchasing intentions of site visitors, thereby enhancing the overall user experience.
Enhanced Site Search & Filtering
To improve the efficiency of product searches on the website, we implemented advanced search and filtering capabilities. This allows users to quickly and easily find the exact products they need, enhancing the overall usability of the site.
BigCommerce Design Services
B2B-Centric Design
The redesign was centered on Seals Unlimited's business-to-business model, focusing on creating an efficient, simplified catalog layout and intuitive navigation to facilitate quick access to key product categories. This approach was designed to meet the operational requirements of business clients efficiently.
Professional Aesthetic
We elevated the site's user interface with a clean, modern layout and a professional color palette that aligns with industry standards. This redesign not only reinforces trust and credibility but also visually communicates the brand's high-quality service promise.
Responsive Design
Recognizing the importance of accessibility, the site was optimized for flawless functionality across all devices, ensuring a consistent and engaging user experience whether accessed via desktop or mobile.
BigCommerce SEO Services
SEO-Focused Content Marketing
To establish Seals Unlimited as an authority in their niche and enhance organic search rankings, we introduced a new blog. This content strategy is designed to attract and engage visitors, turning them into long-term customers while improving the site's visibility in search engines.
Technical SEO Enhancements
The website was optimized comprehensively to improve its performance and search engine visibility. Enhancements included site speed optimization, the implementation of structured data, and an improved content hierarchy, all aimed at boosting Seals Unlimited's SEO standing.
In collaboration with MAKDigital, Seals Unlimited Inc. has transformed into a beacon of industrial supply excellence. Our joint efforts have not only redefined their digital presence but also solidified their status as a premier provider in the industry. This project underscores our commitment to delivering robust, high-quality digital solutions that cater to the evolving needs of modern enterprises.
Contact MAKDigital
Website: www.makdigitaldesign.com
Email: info@makdigitaldesign.com
Phone: 1-888-553-8776